SSTand United, Be Greater
This social media campaign highlighted the problem of casual racism between students in school, which caused tension and unhappiness between friends. It educated students about the issues casual racism can cause, and encouraged everyone to stand united against casual racism together.
The campaign ran across the school’s social media platforms – on Facebook, Instagram and Twitter. It explained what casual racism is, gave clear examples of casual racism that occurs in school, and motivated viewers to be more accepting, understanding and inclusive of people of different races.
Students who participated in the campaign received an orange ribbon, which showed that they are willing to take a stand and say no to casual racism.
The campaign was a great start in the fight against casual racism. 70% of students stated that they now understand what casual racism is. 74% also shared that they have not witnessed any more acts of casual racism among their peers.